Meta has launched a Content Monetization beta program for Facebook, simplifying earning potential for content creators. This initiative combines In-stream ads, Ads on Reels, and Performance bonuses, allowing creators to monetize various content types.
Key Features:
1. Unified monetization approach for Reels, videos, photos, and text posts.
2. Single program for multiple content formats.
3. Unified performance insights.
4. Performance-based payout structure.
Benefits:
1. Increased earning potential for creators.
2. Simplified monetization process.
3. Improved tracking and performance insights.
Eligibility:
1. Invitations sent to 1 million existing monetizing creators.
2. Open enrollment expected in 2025.
3. Early access available through Professional dashboard or Meta Business Suite.
Background:
Over 4 million creators have earned money on Facebook since 2017, with $2 billion paid out in the last year. Earnings from Reels and short-form videos have increased by 80% in the past year.
Meta’s Goal:
Empower Facebook’s creator community, making content monetization easier and more rewarding.
This move demonstrates Meta’s commitment to supporting content creators and fostering a vibrant online community.
Vanguard.
